Your Image Is Your Business Card. Make It Elegant, Authentic, and Unforgettable.

Image Consulting that transforms not only your wardrobe—but how you position yourself in the world.

YOUR IMAGE HAS THE POWER TO OPEN DOORS - OR TO KEEP YOU INVISIBLE.

Have you ever stood before a full wardrobe, yet felt you had nothing to wear?
Felt that your image doesn't truly represent who you are—or fails to reflect the caliber of your work and dedication?

Perhaps dressing has become more of a challenge than a tool in your favor.

If these situations resonate with you, it's time to transform how you present yourself to the world.

Barbara Lia's Image Consulting is a strategic, elegant, and deeply personalized process designed for men and women who wish to occupy their space with more presence, clarity, and authenticity.

Here, your image ceases to be an obstacle and becomes a differentiator—subtle, refined, and perfectly aligned with your purpose.

Barbara Lia, image consultant in Lisbon, helping clients transform their personal and professional image.

DISCOVER THE EXPERIENCE THAT TRANSFORMS YOUR IMAGE INTO A SILENT AUTHORITY

GET TO KNOW AVAILABLE SERVICES

Barbara Lia looking at herself in the mirror while dressing elegantly for the Premium Consultancy.

Premium consulting

The Premium Image Consulting is more than a visual transformation — it’s a four-month journey of elegance, strategy, and self-awareness.
Imagine making a remarkable first impression, projecting confidence, clarity, and professionalism wherever you go — whether in meetings, events, or your daily life.
This is not just about clothing. It’s about presence.
Each step is designed to ensure your image becomes a true reflection of who you are, what you stand for, and where you want to go.
You’ll receive complete guidance on style, proportion, color, wardrobe and beauty — including exclusive direction on lingerie, swimwear, posture, and visual elegance.
For those ready for new opportunities, greater recognition, and a visual identity that speaks with intention and authenticity.
In-person only — Lisbon
- Style and Personal Expression Analysis.
- Body Type and Proportions Analysis.
- Facial Analysis: face shape, ideal haircut, and accessories.
- Personal Color Analysis (Expanded Seasonal Method + personalized physical palette).
- Exclusive Capsule Wardrobe Guide.
- Closet Detox with curation and image strategy.
- Personal Shopper accompaniment with assertive itinerary.
- Assembly of 30 photographed, functional looks aligned with your communication.
- Self-Makeup Class with a specialized professional.
- Hairstylist accompaniment with visagism direction.
- Professional photo session with complete styling.

Barbara Lia evaluating a client's closet in Lisbon during the closet detox phase of the Complete Consultancy.

Complete consulting

A personalized and strategic process to align your image with your lifestyle — with elegance, clarity, and intention.
Imagine reflecting, with authenticity, everything you are and represent. An image that communicates confidence, elegance, and credibility — in both professional and casual environments.
In this process, I’ll guide you in selecting versatile and elegant pieces that reflect your proportions, goals, and personal style. You’ll receive personalized guidance on style, color, and look creation — so you feel prepared for any situation.
Available in-person or online, with the same care, attention to detail, and transformative results.
- Style and Personal Expression Analysis.
- Body Type and Proportions Analysis.
- Facial Analysis: face shape, ideal haircut, and accessories.
- Personal Color Analysis (Expanded Seasonal Method + physical palette).
- Personalized Capsule Wardrobe Guide.
- Closet Detox with strategic curation.
- Personal Shopper accompaniment with assertive guidance.
- Assembly of 20 photographed and functional looks.

personal colouring

Through the Expanded Seasonal Method, we identify which tones best complement your skin, eyes, and hair — and how to incorporate them into your daily life.
You’ll learn how to apply your ideal color palette to clothing, makeup, hair, and accessories in a way that feels authentic and effortless.
Includes a personalized physical and digital color palette.
- Color analysis using the Expanded Seasonal Method.
- Colorimetry applied to makeup and hair.
- Practical guidance for daily use.
- Personalized physical and digital palette.
- Duration: approx. 1h30.
- In-person service.

male consulting

An elegant and strategic transformation designed for men who want their image to reflect their level, purpose, and presence.
The Premium Male Consulting is a complete process focused on visual refinement, practical elegance, and professional positioning.
It’s ideal for entrepreneurs, executives, and leaders who want to feel confident in every environment — without overcomplicating their style.
Throughout this process, we’ll work on your style, body proportions, color palette, wardrobe strategy, and grooming — including visagism focused on hair, beard, and eyebrows.
You’ll also experience a professional photo session to capture the new image you’ll build with intention and coherence.
A discreet yet powerful transformation — designed to express who you are, without the need for words.
- Style and Professional Goals Analysis.
- Body Type and Proportions Analysis.
- Facial Analysis: face shape, haircut, beard, and ideal accessories.
- Personal Color Analysis (Expanded Seasonal Method + physical palette).
- Personalized Capsule Wardrobe Guide.
- Closet Detox with strategic curation.
- Personal Shopper accompaniment focusing on functional elegance.
- Assembly of 30 photographed looks adapted to your lifestyle.
- Professional photo session with male styling.
- Visagism Consultancy (with partner professional).

Barbara Lia studying and preparing a client's digital capsule wardrobe, with all the clothes in it.

Image strategy

An objective and transformative consultancy for entrepreneurs and professionals building a strong and authentic personal brand.
If you're in a moment of career transition or looking to strengthen your presence, this process will help you align your image with your essence and communicate your identity with intention — both online and offline.
You'll receive clear guidance on style, proportion, and color to help you build a consistent, elegant, and strategic visual presence.
Available in-person or online.
- Style and Visual Communication Analysis.
- Body Type and Proportions Analysis.
- Facial Analysis: face shape, haircut, and accessories.
- Personal Color Analysis (Expanded Seasonal Method + physical palette).
- Capsule Wardrobe Guide with practical and aligned suggestions.

Lectures and staff training

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Styling

READ TESTIMONIALS FROM SATISFIED CUSTOMERS ON OUR TESTIMONIALS PAGE

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barbara lia

I’m Barbara Lia, an internationally based image consultant specialized in aligning image, essence, and purpose with elegance, clarity, and intention.

I support men and women who wish to position themselves with more authenticity and confidence, by expressing who they are through the way they present themselves — in business, in leadership, and in life.

With over 200 in-person clients across five countries and more than three years of professional experience in Portugal and Europe, I’ve developed an approach that combines technical precision, aesthetic sensitivity, and strategic thinking.
In addition to working with clients, I train future consultants, speak at international events, and created the Style 360program — which has already transformed the way hundreds of people relate to their personal image.

My process is fully tailored and results-oriented: helping you build visual clarity, a functional wardrobe, and an authentic image aligned with your current goals and lifestyle.

Elegance, for me, is when your image quietly speaks the truth of who you are.

Talk with my team

Inspiring experiences

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Inspiring experiences *

WHAT OUR CUSTOMERS SAY
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"I did premium image consulting with Barbara Lia and it was one of the most transformative experiences of my life. As CEO of a technology company and director of Network Without Borders, I had never given due attention to the importance of a good personal image. I've always been focused on results, innovation and strategy, but I realized that the way we present ourselves to the world is one of the pillars of success. Barbara taught me how to align my style with the objectives I seek to convey, both in the corporate environment and in my day-to-day life. I now know how to dress strategically, conveying confidence and professionalism without losing my authenticity. She also showed me how to shop intelligently, prioritizing pieces that really add value and help strengthen my presence in all the areas in which I work. Today, I find it impossible not to be elegant and well-groomed, and I see the impact this has not only on business, but also on my confidence and the connections I make. Bárbara's approach is practical, personalized and full of sensitivity. She understands the needs of those looking to boost their image without complications, but with a lot of style. I wholeheartedly recommend her to anyone who wants to reach the next level, whether in their personal or professional life."

— Silas Costa

"Premium image consulting was a transformative experience that happened at just the right time for me. When what we feel we are doesn't match up with what others see and that has an impact on our lives, then I highly recommend this consultancy because it covers every possible and imaginary angle and Barbara does it with singular professionalism. I had a goal before the consultancy and that goal was far exceeded because I never imagined that the transformation would also be internal and so great. As well as learning fundamental things, my self-confidence and self-esteem have increased dramatically, and this is leading me to take part in new challenges in my life that are leading me to evolve as a person and as a professional.

Congratulations Barbara for dedicating yourself in this way and impacting people's lives so positively and profoundly.”

— Andreia Melo

“Barbara is truly next level -- her attention to detail, sense of humor, and expertise weave into an incredible experience. I feel more confident than ever before thanks to my color analysis, hair harmonization, and wardrobe / styling revamp. It truly was a glow up! Barbara knows what she's doing and invites you into the process in a joyful yet professional manner. I can't wait to work with her again later in the year for a fall / winter styling session! Thank you for everything, Barbara!”

⭐️⭐️⭐️⭐️⭐️

— Kerry Ferber

Before and after