Trend Alert: Introducing the Color of the Year 2024

And the colour of the year 2024 is: Peach Fuzz.

Every year @pantone releases colours based on market forecasts and trends.

Following in @wgsn's footsteps with Apricot Crush, this is next year's colour and it will be present in various contexts where colours are used, such as architecture, design and fashion.

The Essence of Peach Fuzz: Communicative Power

Peach Fuzz is a descendant of the orange family and communicates the feeling of tenderness, affection, sharing, community and collaboration.

Soft Autumn and Light Spring palettes will make good use of it.

And for you, what does this colour of 2024 communicate?