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Signature Mentoring™

Serving clients well is only the beginning.

An individual mentoring programme for image consultants who wish to structure their business with clarity, from positioning to pricing and from content creation to sales, and build a solid and profitable career.

Who Signature Mentoring™ is for.

A career built across different countries.

I began my career in Lisbon, in 2021, working with Portuguese and international clients. Since then, I have worked with clients in person in 6 European countries and, through the online format, reached clients in more than 10 countries. Along the way, I have supported more than 300 individuals and companies, across different markets, cultures and challenges.

Every new image project taught me, in practice, what needs to be in place for an image consulting business to be solid, healthy, profitable and sustainable.

It is from this practical experience, built across different markets and realities, that Signature Mentoring™ was born.

How the mentoring works.

Signature Mentoring™ is individual and takes place over four weekly sessions, all recorded and available to revisit afterwards. Between sessions, the mentee receives tasks and goals that put each stage into practice.

The four sessions

The programme follows a defined structure, but each session is guided by the needs of each business.

I

Initial planning

Before the first session, the mentee completes a detailed questionnaire. I analyse the brand, the website, social media, the CV and the personal image, and give feedback on each point. In the session, we define the target audience, the income goals and the expectations for the mentoring.

II

Internal processes

A complete review of everything currently offered. We refine services, deliverables and pricing, analyse the consultations being delivered and design new services, until there is a defined persona, a clear sequence of services and a presentation portfolio.

III

Content and sales

We define the most suitable content strategy, with a schedule to test and validate formats throughout the mentoring. We also work on the entire sales process, from the first approach to closing, as well as attracting and retaining clients.

IV

Questions and clarity

A session dedicated to the questions that arise along the way, so that the mentee moves forward with confidence and autonomy.

After the final session, the mentoring continues with 30 days of support via WhatsApp.

At the end of the mentoring

A structured business and the confidence needed to win clients consistently.

In the words of those who have been through the mentoring.

14 clients in the first two months

“I started my image consulting business in October 2024 and, within the first months of the mentoring, I won 14 clients. The mentoring gave me the confidence, the clarity and the tools I needed to turn my consultancy into a viable and profitable business.”

Image consultant, mentee

Fewer scattered ideas. More execution.

“My mind is a whirlwind of ideas and, on my own, I ended up putting none of them into practice. Having someone to guide me made all the difference. Today I can turn my ideas into concrete actions.”

Image consultant, mentee

First conversation

A conversation to understand where your business stands today.

In this first conversation, I get to know your context, your goals and what you wish to build, to assess whether Signature Mentoring™ is the right step for this moment. The investment is presented at that time.

© 2026 Barbara Lia, Beyond Dressing Well

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